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BRF'S KIZAD PLANT TO OFFICIALLY OPEN

Opening ceremony of the largest food processing factory in the Middle East attended by UAE, Minister of Economy, Sultan Bin Saeed Al Mansoori & Vice President of Brazil, Michel Tamer

BRF, 7th biggest food company in the world  and responsible for the  Sadia brand of frozen foods in the Middle East, officially opens a new AED 533M (US $160M) factory at Kizad, Abu Dhabi today. “The new plant, represents one of the key foundations of BRF’s strategy of commitment and investment to the Middle East region, a fast growing market that is most strategically placed for the internationalization process of BRF products.", says the BRF Chairman, Abilio Diniz.

The investment provides BRF with a land plot of 162,157 square meters in Kizad and will employ 1400 workers. The strategic location of Kizad will facilitate faster and more efficient access of the Sadia brand to global markets; enhancing the brand’s superior quality and innovation and assuring Sadia’s commitment to delivering quality products tailored for consumers’ needs in the region. The plant will have a production capacity of approximately 70 thousand tons of food products a year including breaded items, pizzas, burgers and others.

The new production line will amplify BRF’s effort in the continuous improvement of high quality and safe food products in the gulf region, as well as supporting food producers in the region. BRF is part of the working groups Emirates Authority for Standardization & Metrology (ESMA) and Standardization Organization for GCC (GSO) and as such encourages the continuous improvement of food production standards in the Middle East as well as encouraging knowledge sharing amongst all relevant stakeholders to ensure the region’s food production safety and quality guidelines are world-class.

UAE Minister of Economy, Sultan Bin Saeed Al Mansoori, said: "I'm delighted to attend the official opening of BRF's plant in Kizad, Abu Dhabi today. It's a world class example of innovation and efficiency in food production.  Investments like this in our food industry help generate economic growth for our emirate and support Abu Dhabi’s economic vision 2030 by substantially reducing the emirate’s dependence on imports."

BRF Global CEO, Claudio Galeazzi underlined the importance of innovation and the role of the Sadia product portfolio for the BRF group; “The Kizad plant is testament to BRF’s commitment to expand our business in the Middle East region. Local production of processed food greatly increases our offering flexibility and adaptation of our products to regional demands and expansion of our Sadia product portfolio in the food service channel for the Middle East, providing the best food products to our customers. We are a global company with leading brands, committed to helping people build a better future that starts with the communities around us.”

BRF International CEO, Pedro Faria, recognized the essential role of food safety in production and how BRF is impacting local food production standards in the Middle East: “The factory demonstrates our capacity for innovation in production facilities that adhere to the strictest standards of quality and food safety worldwide and which rigidly follow the process of Halal to produce chicken and meat products for the region. We are dedicated to continuous improvement in the food production chain for each product we deliver to our consumers. In addition, Sadia plans to expand its portfolio with breakthrough innovations to offer the best qualities products to our consumers”.
 
BRF General Director of Middle East and Africa, Patricio Rohner, stated that the  Kizad plant will represent a beacon for food safety production standards in the region and indeed, worldwide; “We are proud to partner with, support and work alongside ESMA to ensure that highest food safety production guidelines are practiced in the region by sharing our expertise in in the development of standards.”