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BRF SHOWCASES GLOBAL PORTFOLIO AT SIAL CHINA 2024

Company strengthens its global presence and highlights its portfolio at Asia's largest food and beverage exhibition

São Paulo, May 28, 2024 - BRF, one of the world's largest food companies, will participate in SIAL China 2024 from May 28 to 30, held in Shanghai. The company will showcase its portfolio at the largest food products event in Asia, reinforcing its commitment to providing high-quality food products to the region and seizing business opportunities with a 287 square meter stand. The strategic partnership with Marfrig further strengthens BRF's position in the market, meeting the demands of local consumers for a diversified product assortment. 

"This is the premier event in the region for our sector, taking place in one of the most significant markets for our company. It's an opportunity to demonstrate BRF's global capabilities, engage with customers, and ultimately strengthening our presence on a local scale," says Leonardo Dall'Orto, Vice President of Planning and International Markets at BRF. 

"BRF has secured 25 new authorizations for the export of poultry and pork meats in the first quarter of 2024. Market diversification provides us with greater flexibility to capture the best opportunities.", comments André Taffarello, Executive Director of International Markets. "Moreover, our extensive network of commercial offices throughout the region strengthens our bonds and facilitates direct communication with key clients, ensuring we remain responsive to their evolving needs." 

The fair will be an excellent opportunity for the company to seize opportunities and validate local market trends. "SIAL Shanghai is an outstanding event to deepen our understanding of the Chinese market, engage with regional partners, and meet cultural demands, ultimately aiming to strengthen our brands locally," says Fernando Dewes, Head of International Marketing and Innovation at BRF. 

At the company's stand, visitors can learn about innovations in pork cuts, chicken cuts, and processed foods. SIAL China 2024 expects to host over 180,000 professionals from around the world and 5,500 global exhibitors over the three days. 

SIAL Shanghai 2024
Date: May 28th to 30th, 2024
Place: Shanghai New International Expo Centre
2345 Long Yang Road, Pudong Area, Shanghai, 201204, China
BRF Stand: E5 B 040
Event Website: https://www.sialchina.com/ 

About BRF

BRF is present in 127 countries and its purpose is to offer increasingly tasty and practical quality food to people around the world through the sustainable management of its chain, from farm to table. Owner of iconic brands such as Sadia, Perdigão, Qualy and Banvit, the Company bases its actions on the fundamental commitments of Safety, Quality and Integrity. With agility, simplicity and efficiency, the company bases its strategy on a long-term vision and aims to generate value for its almost 100,000 employees and 300,000 customers worldwide, and approximately 10,000 integrated partners in Brazil, all of its shareholders and for the society. 

Press Contact – BRF: imprensa@brf.com