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BRF and Marfrig present innovations at Gulfood 2025 in Dubai

Companies reinforce operations in the halal market during the event, from February 17 to 21, in Dubai, United Arab Emirates

São Paulo, February 17, 2025 - BRF, one of the largest food companies in the world and owner of the Sadia, Perdigão, Qualy and Banvit brands, and Marfrig, one of the global leaders in animal protein production and the world's largest producer of hamburgers, are taking part in the 30th edition of Gulfood, one of the most important food and beverage fairs in the Middle East, and the largest in the Persian Gulf countries (GCC) region. The event takes place in Dubai, United Arab Emirates, from February 17 to 21. 

On a 149 m2 stand, the companies will present their portfolios with the latest innovative food products and sustainable practices, reaffirming their commitment to providing high quality food with Halal certification (products and services dedicated to Muslim consumption, following the principles of the Islamic religion). The event is an opportunity for Marfrig and BRF to welcome business partners and reinforce their global presence and relevance in the global market. 

Marfrig will be present with its portfolio of products for the Arab market and BRF will bring innovations from Sadia, a leader in the GCC and once again an official sponsor of the event, as well as the Hilal, Perdix and Banvit brands in Turkey. On the third day of the event, BRF's Halal Market Vice President, Igor Marti, will take part in the Gulfood: Trends and Growth Opportunities panel in the GCC F&B Space on February 19.

Tasting experience

During the fair, participants will have the opportunity to taste BRF and Marfrig products and innovations. A menu with iconic products and innovations will be on display, such as: Chicken and Beef Shawarma, Tempura Nuggets, new flavors from the Broasted line (Garlic Parmesan, Mango Habanero and Jalapeno), a new line of Bites empanadas (Breaded Cheese Jalapeno and Onion Rings), French fries, Filet Mignon, Smash Burger, Chicken and Beef Mortadella. 

BRF is the leader in the GCC region (Persian Gulf countries) with the Sadia brand, an extremely important market for the company's global operations, where it has been present since the 70s. In Turkey, the world's largest consumer market for Halal chicken, the company serves the market with its local integrated production chain and is the market leader with the Banvit brand, the largest poultry producer.

This year, Gulfood will welcome a record number of more than 5,500 exhibitors from over 130 countries and visitors from over 190 countries.

Gulfood 2025
Dubai World Trade Center
Date: February 17-21, 2025
Location: Dubai, United Arab Emirates
BRF and Marfrig stand: [Hall 3 - D3-7]

About BRF  

One of the largest food companies in the world, BRF is present in more than 120 countries. Its purpose is to offer increasingly tasty and practical quality food - for people and their pets all over the world - through the sustainable management of its chain, from farm to fork. Owner of iconic brands such as Sadia, Perdigão and Qualy, the company bases its actions on the fundamental commitments of safety, quality and integrity. The company bases its strategy on a long-term vision and aims to generate value for almost 100,000 employees worldwide, more than 415,000 customers and approximately 9,000 integrated producers in Brazil, all its shareholders and society.