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BRF and HPDC announce strategic investment in Saudi company to boost halal chicken market in the Middle East

Contract provides for the acquisition of 26% of Addoha Poultry Company, a recognized company in the Kingdom of Saudi Arabia, with 34 years of foundation

BRF, one of the largest food companies in the world and owner of the brands Sadia, Perdigão, Qualy, and Banvit, and the Halal Products Development Company (HPDC), a wholly-owned subsidiary of the Public Investment Fund (PIF), announce, through their joint venture, an investment in Addoha Poultry Company. The operation represents an important milestone for BRF, which has been in the Middle East for 50 years exporting to more than 14 countries in the region and now debuts in local chicken production to consolidate itself as one of Saudi Arabia's main partners in its food security agenda. The transaction has a total value of SAR 316.2 million (equivalent to US$ 84.3 million), of which SAR 216.2 million (US$ 57.6 million) will be capitalized in Addoha. 

“Through our experience as one of the leading global players in chicken production, we aim to contribute to the development of Addoha in all aspects of operations, from quality and efficiency to innovation and sustainability. The partnership also aims to strengthen the Halal food sector and ensure a consistent supply of high-quality products for local and international consumers," says Igor Marti, Vice President of Halal Market at BRF and Chairman of BRF Arabia.  

"This investment materializes the strategy of making BRF a reference in the animal protein sector in the Saudi market and being permanently inserted in the Kingdom's food security agenda, with its own distribution ecosystem, strong brands, and the support of our factory in Dammam," says Miguel Gularte, CEO da BRF. 

"The consolidation of this investment is a strategic achievement for BRF's global operations in a market of extreme relevance to the Company, where we are leaders with the Sadia brand," highlights Marcos Molina, Controller and President of the Boards of Directors of Marfrig and BRF. 

This contribution also complements the Kingdom's efforts to achieve the economic diversification goals of Vision 2030, the Kingdom's long-term plan, and supports the local government's goal of positioning Saudi Arabia as a global center for halal products. 

“Our investment in Addoha, in partnership with BRF, underscores our ultimate goal of positioning Saudi Arabia as a global leader in the halal sector and reflects HPDC’s commitment to empowering local participants, enhancing their capabilities, and integrating them into the value chain for sustainable growth,” said Fahad Alnuhait, CEO of HPDC. 

For Salah Homidan, Chairman of Addoha, “the partnership aligns perfectly with the company’s expansion plans to broaden operations and improve its capability to provide high-quality halal products. This investment serves as a catalyst for our expansion, providing essential resources and strategic support. We are excited to seize this opportunity to strengthen our market presence and play a key role in shaping the future of the halal meat sector in Saudi Arabia and beyond.” 

Saudi Arabia is one of the main consumers in the global halal market. Sadia is the market leader in the poultry category and is recognized as the preferred brand in the region. 

About Addoha 

Founded 34 years ago, Addoha Poultry Company is among the leading Saudi companies in the poultry sector. From our inception, we have been committed to providing our customers with the highest quality products. We aspire to a prosperous leadership in the future of the poultry meat market in Saudi Arabia and the GCC. Our goal is also to contribute to increasing the self-sufficiency rate of the sector to achieve the food security objectives in line with the Kingdom's Vision 2030. Furthermore, we want to ensure the best Halal poultry products for our families, customers, and homeland by adopting the latest global technologies in the poultry industry and applying the highest levels of quality standards. 

Joint Venture PIF: BRF Arabia Holding Company (“BRF Arabia”) 

In August 2023, BRF announced the establishment of the joint venture with the Halal Products Development Company (HPDC), a subsidiary of the Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund. The agreement was concluded following the memorandum signed and communicated to the market in October 2022, resulting in the BRF Arabia Holding Company (“BRF Arabia”), in which BRF holds a 70% stake and HPDC holds 30%. 

About BRF 

One of the largest food companies in the world, BRF is present in more than 127 countries. Its purpose is to offer increasingly tasty and practical quality food - for people and their pets worldwide - through the sustainable management of its chain, from farm to table. Owner of iconic brands such as Sadia, Perdigão, and Qualy, the company guides its actions based on the fundamental commitments of safety, quality, and integrity. The company bases its strategy on a long-term vision and aims to generate value for nearly 100,000 employees worldwide, more than 300,000 customers, and approximately 10,000 integrated producers in Brazil, all its shareholders, and society. 

Press Contact – BRF 
imprensa@brf.com